meaningful.
I build standards and turn ideas into reality , and experiences into reliable data , and connect with their audience. Less talk. More craft.
meaningful.
I build standards and turn ideas into reality , and experiences into reliable data , and connect with their audience. Less talk. More craft.
Let’s create
Business
brands
products
ideas
things
Let’s build something
Play reel
JABER
Play reel
JABER
Play reel
JABER
About
Us
“ founder — of multiple brands , ncluding one with a valuation exceeding 13 million I also serve as a business consultant at Monsha’at, where I support entrepreneurs in building and scaling their businesses.”
“ founder — of multiple brands , ncluding one with a valuation exceeding 13 million I also serve as a business consultant at Monsha’at, where I support entrepreneurs in building and scaling their businesses.”
— JABER AWAJI , CEO & Partner
— JABER AWAJI , CEO & Partner
Experience — Brand founder and operator with hands-on experience since 2019. Mentoring entrepreneurs, and turning ideas into viable business models.
Experience — Brand founder and operator with hands-on experience since 2019. Mentoring entrepreneurs, and turning ideas into viable business models.
Founded the Fasla brand, reaching a valuation of 13 million with a single branch.
Founded the Fasla brand, reaching a valuation of 13 million with a single branch.
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Mentor at Monsha’at in the beauty and grooming sector, delivering over 300 advisory sessions.
Mentor at Monsha’at in the beauty and grooming sector, delivering over 300 advisory sessions.
Currently establishing the Basir brand — AI-powered camera monitoring system.
Currently establishing the Basir brand — AI-powered camera monitoring system.
my team
my team
The dream — Achieving SAR 100,000 in sales
Potatoesyear
2018
The reality — Only SAR 20,000 was achieved
The dream — Achieving SAR 100,000 in sales
Potatoesyear
2018
The reality — Only SAR 20,000 was achieved
The dream — Achieving SAR 100,000 in sales
Potatoesyear
2018
The reality — Only SAR 20,000 was achieved
My first on-the-ground business started from a small branch with a capital of 20,000 SAR and was on the verge of bankruptc
My first on-the-ground business started from a small branch with a capital of 20,000 SAR and was on the verge of bankruptc
Learning outcome
Learning outcome
I learned that assigning tasks without clear guidance or structure leads to failure and that effective delegation requires training and a defined system.
I learned that assigning tasks without clear guidance or structure leads to failure and that effective delegation requires training and a defined system.
Key Breakthrough
Key Breakthrough
A turning point in my journey: transforming a financial challenge into an innovative solution by building ane - commerce store based on prepaid orders and inventory-free order management.
A turning point in my journey: transforming a financial challenge into an innovative solution by building ane - commerce store based on prepaid orders and inventory-free order management.
Growth
Growth
Leading a team of 18 members to scale sales from 5,000 SAR to annual revenues exceeding 4 million SAR.
Leading a team of 18 members to scale sales from 5,000 SAR to annual revenues exceeding 4 million SAR.
JULY 15, 2021
Experience
I learned that strategic focus is more important than pursuing multiple paths, and that distraction weakens impact regardless of the effort
I realized that the absence of systems leads to chaos and dependency, while their presence enables growth, scalability, and meaningful impact.
June 3, 2021
Experience
Organizing the fundamentals creates space for innovation, while chaos consumes effort without impact.
Some numbers we’re proud of — not for bragging, but because they reflect real partnerships and real results.
Some numbers we’re proud of — not for bragging, but because they reflect real partnerships and real results.
0M
0M
0M
0M
0M
0M
value
value
value
period of three years
period of three years
period of three years
0K
0K
0K
0K
0K
0K
Rating
Rating
Rating
first in Saudi Arabia
first in Saudi Arabia
first in Saudi Arabia
0%
0%
0%
0%
0%
0%
Repeat client rate
Repeat client rate
Repeat client rate
really
really
really
Kind words from clients we’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
Since 2023, a refined experience with a high level of professionalism. Clear dedication, quality execution, and tools and a team that reflect genuine attention to detail
Customer Reviews
An exceptional experience in terms of professionalism and attention to detail. A well-coordinated team ensures the best results, with outstanding service and a refined space—simply an unmatched experience in Riyadh.
Customer Reviews
A refined experience marked by high professionalism and refined taste. Thoughtful details, a capable team, and a lasting impact.
Customer Reviews
Kind words from clients we’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
Since 2023, a refined experience with a high level of professionalism. Clear dedication, quality execution, and tools and a team that reflect genuine attention to detail
Customer Reviews
An exceptional experience in terms of professionalism and attention to detail. A well-coordinated team ensures the best results, with outstanding service and a refined space—simply an unmatched experience in Riyadh.
Customer Reviews
A refined experience marked by high professionalism and refined taste. Thoughtful details, a capable team, and a lasting impact.
Customer Reviews
Kind words from clients we’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
Since 2023, a refined experience with a high level of professionalism. Clear dedication, quality execution, and tools and a team that reflect genuine attention to detail
Customer Reviews
An exceptional experience in terms of professionalism and attention to detail. A well-coordinated team ensures the best results, with outstanding service and a refined space—simply an unmatched experience in Riyadh.
Customer Reviews
A refined experience marked by high professionalism and refined taste. Thoughtful details, a capable team, and a lasting impact.
Customer Reviews
(2025)
year of mentorship and community engagement
I build practical solutions focused on quality and results, creating sustainable value for both teams and organizations.
For me, success is long-term impact, not short-lived visibility.
(2025)
year of mentorship and community engagement
I build practical solutions focused on quality and results, creating sustainable value for both teams and organizations.
For me, success is long-term impact, not short-lived visibility.
(2025)
year of mentorship and community engagement
I build practical solutions focused on quality and results, creating sustainable value for both teams and organizations.
For me, success is long-term impact, not short-lived visibility.
work as a co-founder in three interconnected tech brands (loyalty, monitoring, and bookings) that increase customer retention, reduce waste, and standardize the customer experience.
work as a co-founder in three interconnected tech brands (loyalty, monitoring, and bookings) that increase customer retention, reduce waste, and standardize the customer experience.
The goal is to build an integrated operating ecosystem for the grooming industry in the Gulf that can scale into a strong investment asset.
The goal is to build an integrated operating ecosystem for the grooming industry in the Gulf that can scale into a strong investment asset.
Fasla Loyalty
Fasla Loyalty
Apple Wallet–based digital loyalty program.
Three annual tiers with discounts.
use the card across the Middle East
Integrated with POS systems and Nuwah
Apple Wallet–based digital loyalty program.
Three annual tiers with discounts.
use the card across the Middle East
Integrated with POS systems and Nuwah
Apple Wallet loyalty program with unified customer identity
Apple Wallet loyalty program with unified customer identity
Basser
Basser
tracking attendance check-in/check-out.
Instant alerts in case of theft.
when the team violates your work policies.
Tracking of customer visits per month.
Recording service delivery times.
tracking attendance check-in/check-out.
Instant alerts in case of theft.
when the team violates your work policies.
Tracking of customer visits per month.
Recording service delivery times.
Smart monitoring of performance attendance
Smart monitoring of performance attendance
NUWAH
NUWAH
Full integration with Fasla Loyalty & Basir.
Uses AI to enhance customer experience.
Live system with real-time wait updates.
customer preferences for seamless service.
Self-service kiosk to reduce queues.
Full integration with Fasla Loyalty & Basir.
Uses AI to enhance customer experience.
Live system with real-time wait updates.
customer preferences for seamless service.
Self-service kiosk to reduce queues.
All-in-one booking, billing, and queue system
All-in-one booking, billing, and queue system
What is the added value?
Operating with a founder’s mindset, and delivering results with an owner’s responsibility.
/ 01
Turning ideas into structured execution
Building clear operating models based on defined — standards and measurable performance indicators that can be continuously improved.
/ 01
Turning ideas into structured execution
Building clear operating models based on defined — standards and measurable performance indicators that can be continuously improved.
/ 02
Balanced decision-making
Managing situations calmly, choosing the right timing for decisions, and considering long-term impact.
/ 02
Balanced decision-making
/ 03
Building effective teams
Focusing on careful selection, development, and creating a healthy work environment that supports consistency and performance
/ 03
Building effective teams
/ 04
Data-driven operations
Relying on analysis and automation to improve quality, reduce waste, and deliver a stable experience
/ 04
Data-driven operations
/ 05
Long-term thinking
Prioritizing sustainable growth, trust — based relationships, and lasting value beyond short-term results
/ 05
Long-term thinking
What is the added value?
Operating with a founder’s mindset, and delivering results with an owner’s responsibility.
/ 01
Turning ideas into structured execution
Building clear operating models based on defined — standards and measurable performance indicators that can be continuously improved.
/ 01
Turning ideas into structured execution
Building clear operating models based on defined — standards and measurable performance indicators that can be continuously improved.
/ 02
Balanced decision-making
Managing situations calmly, choosing the right timing for decisions, and considering long-term impact.
/ 02
Balanced decision-making
/ 03
Building effective teams
Focusing on careful selection, development, and creating a healthy work environment that supports consistency and performance
/ 03
Building effective teams
/ 04
Data-driven operations
Relying on analysis and automation to improve quality, reduce waste, and deliver a stable experience
/ 04
Data-driven operations
/ 05
Long-term thinking
Prioritizing sustainable growth, trust — based relationships, and lasting value beyond short-term results
/ 05
Long-term thinking
What is the added value?
Operating with a founder’s mindset, and delivering results with an owner’s responsibility.
/ 01
Turning ideas into structured execution
Building clear operating models based on defined — standards and measurable performance indicators that can be continuously improved.
/ 01
Turning ideas into structured execution
Building clear operating models based on defined — standards and measurable performance indicators that can be continuously improved.
/ 02
Balanced decision-making
Managing situations calmly, choosing the right timing for decisions, and considering long-term impact.
/ 02
Balanced decision-making
/ 03
Building effective teams
Focusing on careful selection, development, and creating a healthy work environment that supports consistency and performance
/ 03
Building effective teams
/ 04
Data-driven operations
Relying on analysis and automation to improve quality, reduce waste, and deliver a stable experience
/ 04
Data-driven operations
/ 05
Long-term thinking
Prioritizing sustainable growth, trust — based relationships, and lasting value beyond short-term results
/ 05
Long-term thinking